The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
All content for The Advertising Forum by Marketecture is the property of AdTechGod and Jeremy Bloom and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
User Experience First: The New Rules of Programmatic Streaming with Mike Laband from Magnite
The Advertising Forum by Marketecture
12 minutes
2 months ago
User Experience First: The New Rules of Programmatic Streaming with Mike Laband from Magnite
In this episode of the Advertising Forum sponsored by Philo, Mike Laband from Magnite chats with us about streaming television, emphasizing the importance of strategic partnerships, a robust tech stack, and user experience. He highlights how tech agility and collaboration with publishers enhance monetization and creativity in the programmatic space, while busting myths about the limitations of programmatic advertising.
Takeaways
The streaming landscape has evolved significantly in recent years.
Strategic partnerships are crucial for success in advertising.
A good tech stack is essential for effective CTV advertising.
User experience is a top priority for media owners.
Tech agility involves flexibility and interoperability with clients.
Partnerships are more important than features in the advertising ecosystem.
Programmatic advertising can enhance creativity, not limit it.
Collaboration with publishers is key to improving monetization.
Innovative ad formats like pause ads are being integrated into programmatic.
Building trust in partnerships leads to better problem-solving.
Chapters
00:00 The Evolution of Streaming Advertising
03:09 Tech Stack Essentials for CTV
06:06 Enhancing Monetization and User Experience
09:01 The Importance of Tech Agility
11:50 Partnerships Over Features in Advertising
12:41 Busting Myths in Streaming Advertising
The Advertising Forum by Marketecture
The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
