Today’s defense landscape is chaotic and fast-moving. Drones, AI, autonomy, and cyber threats are reshaping how wars are fought…and how the Pentagon spends.  For companies and CEOs, the barrier to entry has never been lower. Any startup with a pitch deck and some funding can say they're in “defense.” But actually succeeding in this market? That’s never been harder. Small businesses get lost in red tape, big businesses lose their edge chasing shiny objects. Most companies looking to break into the defense space still pitch like it’s 2005, leading with tech specs, chasing every shiny RFP, and assuming that great engineering sells itself. It doesn’t…not in today’s environment. So what’s the right strategy in this market? How do companies set themselves up to win?  In this episode, I sit down with Gemo Yesil, founder and managing partner of Bastion Atlas, to unpack why so many well-funded startups, savvy CEOs, and legacy contractors are falling flat, and what it really takes to win in today’s high-stakes, high-complexity market. Gemo knows the DoD world inside and out. An MIT-trained aerospace engineer, Air Force veteran, and founder of a fast-scaling fractional BD firm, he’s seen firsthand how companies of all sizes struggle with the same fundamental issue: a lack of clear, executable strategy. Gemo explains how defense acquisition has evolved from lumbering legacy programs to fast-moving, software-driven warfare. He shares why the real differentiator today isn’t tech specs or connections, it’s clarity: about your market, your business model, and what “good” defense revenue actually looks like. You’ll also learn: The biggest misconceptions companies have when trying to sell to the DoD Why most “strategies” aren’t really strategies and how to create one that’s tangible and repeatableWhat it actually means to define “good business” in the defense sector The risks of chasing large contracts that don’t align with your long-term goals How Bastion Atlas approaches fractional business development and execution Why understanding the DoD’s operational context is key to communicating product valueThe growing shift toward treating AI and software as major weapon systems Why traditional consulting is fading and how fractional BD is becoming the new model How to win with process, patience, and a long-term perspective   Guest Bio Gemo Yesil is a combat veteran, aerospace engineer and founder and principal at Bastion Atlas. He is a Global Defense Business Development executive with 20 years of experience, and a dual-rated U.S. Air Force pilot, who has flown Combat Rescue helicopters and Tactical Airlift jets in Iraq, Afghanistan, Africa, and South America. After managing Fortune 500 engineering teams on multiple $2B+ programs at Sikorsky/Lockheed Martin and scaling his EdTech startup nationally, Gemo has served as CMC Electronics' Global Sales & Strategy Director, Gecko Robotics' Head of Defense Business Development, and HABCO Industries’ VP of Sales & Marketing. He launched Bastion Atlas in 2024 to assemble a team of revenue growth experts and scale their impact across the global Aerospace & Defense industry. Gemo remains proudly connected to his alma mater (MIT), retains an active security clearance, and — as a personal passion — continues to manage national STEM Education initiatives. To learn more, visit https://www.bastionatlas.com/ and connect with Gemo in LinkedIn.    About Your Host Craig Picken is an Executive Recruiter, writer, speaker and ICF Trained Executive Coach. He is focused on recruiting senior-level leadership, sales, and operations executives in the aviation and aerospace industry. His clients include premier OEMs, aircraft operators, leasing/financial organizations, and Maintenance/Repair/Overhaul (MRO) providers and since 2008, he has personally concluded more than 400 executive-level searches in a variety of disciplines. Craig is the ONLY industry executive recruiter who has professionally flown