In this power-packed episode of The Aesthetic Blueprint, Jes Wisner (Symplast Head of Client Education & Evangelism) is joined by special guest David Staughton, an award-winning speaker and practice growth specialist. They dive head-first into the pricing strategies, sales psychology, and marketing systems that separate thriving aesthetic practices from those unknowingly sabotaging their own success.

Topics we break down in this episode:

• Price Analysis & Transparency: Why clear pricing builds trust—and boosts conversions.
• The 6-Month Pricing Rule: Why increasing your pricing twice a year isn’t risky… it’s revenue intelligence.
• Traffic vs. Pricing Problems: If your pricing “isn’t working,” it may actually be a marketing issue.
• Are You a “Sales Murderer”?: Learn the subtle mistakes killing your conversions before they even start.
• The 3-3-4 Conversion Equation: How to think about “like,” “don’t like,” and “neutral” patients—and who is truly sellable.
• Pre-Education & Automation: How to warm up your patients before the consult using smart content and automated priming.
• Why Less Than 5% Convert After the Visit: The shocking truth about where the real sales happen (hint: it’s not in the consult room).
• Lead Quality by Source: Not all leads are created equal—discover which channels create ready-to-buy patients.
• Website Pitfalls That Kill Your Funnel: The silent errors undermining your patient journey.
• Aligning Website Messaging With Physician Priorities: How to ensure digital communication reflects your clinical and business goals.

Whether you’re struggling with pricing confidence, lower-than-expected consult conversions, or inconsistent revenue cycles, this episode gives you the blueprint to fix the upstream problems that affect everything downstream.
If you want to transform your patient journey, sharpen your sales process, and build a high-performing practice, this is an episode you can’t afford to miss.