Connect with us via text! Paris lit up with a bold promise: clothes that treat your skin while you wear them. This episode, our in-house aesthetician's dig into Coperni’s C+ “skin-infused” line and ask the questions that matter—what’s in the fabric, how do the actives deliver, where’s the clinical data, and does the value add up once the 40-wash limit hits? With decades of combined experience across professional skin care, we look past the glossy campaign film to assess materials, microbiome...
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Connect with us via text! Paris lit up with a bold promise: clothes that treat your skin while you wear them. This episode, our in-house aesthetician's dig into Coperni’s C+ “skin-infused” line and ask the questions that matter—what’s in the fabric, how do the actives deliver, where’s the clinical data, and does the value add up once the 40-wash limit hits? With decades of combined experience across professional skin care, we look past the glossy campaign film to assess materials, microbiome...
The Wild West of Modern Beauty Marketing with Elizabeth Brasher & Lonice Stoker
The Aesthetic Report
51 minutes
2 months ago
The Wild West of Modern Beauty Marketing with Elizabeth Brasher & Lonice Stoker
Connect with us via text! From minimalist transparency to celebrity-backed controversies, beauty marketing is everywhere—and it’s getting bolder by the day. In this episode, Elizabeth and Lonice unpack the latest campaigns making headlines: The Ordinary’s stripped-down Instagram post calling out the industry’s obsession with celebrity endorsements, SKIMS’ $48 face-slimming wrap that’s sparked equal parts curiosity and criticism, and the rise of OnlyFans collaborations with brands like Urban ...
The Aesthetic Report
Connect with us via text! Paris lit up with a bold promise: clothes that treat your skin while you wear them. This episode, our in-house aesthetician's dig into Coperni’s C+ “skin-infused” line and ask the questions that matter—what’s in the fabric, how do the actives deliver, where’s the clinical data, and does the value add up once the 40-wash limit hits? With decades of combined experience across professional skin care, we look past the glossy campaign film to assess materials, microbiome...
