If you’ve ever said, “We just need more leads,” and then jumped into posting on Instagram, launching an ad, or updating your website without a real plan—you’re not alone. But that quick-fix approach? It’s likely costing you thousands of dollars and hours of time.  In this episode of The Affluent Buyer Script, host Katy Doss of Script Marketing unpacks why skipping the strategy step in your marketing is one of the most expensive mistakes outdoor luxury businesses can make. You’ll learn:  What a real marketing strategy includes (and what it doesn’t)  Why your tactics aren’t working the way you hoped  How to create SMART goals that actually drive revenue  What to include in a buyer persona for affluent homeowners  How to align your tactics with your buyer’s journey—so you stop guessing and start converting  Plus, Katy shares real examples from high-end outdoor brands and a free downloadable Strategy Guide.  Before you launch that next ad, tune in and get clear on the plan that should come first.