Social media in 2026 isn’t what it used to be — and if you're still treating it like a free marketing tool, you're probably feeling the sting of fewer likes, less engagement, and leads that have all but vanished.  In this episode of The Affluent Buyer Script, Katy Doss of Script Marketing breaks down what’s really working on social media right now — and what’s absolutely not. You’ll learn:  Why organic reach is basically dead  How paid social can actually drive leads (without a massive budget)  What types of ads deliver the biggest ROI  Why boosting posts is a waste of your time and money  And how to use organic content strategically, not randomly  Whether you're DIY-ing your social strategy or ready to hand it off to a pro, this episode gives you the clarity (and the kick in the pants) to market smarter.  Want help choosing the right ad partner? Download our free guide at scriptmarketingco.com/guides.