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The African Startup Teardown Podcast
African Startup
16 episodes
1 week ago
A teardown of how African consumer internet companies grow. We reverse engineer how they acquire customers, onboard them, retain them, and monetize them. You will learn many core concepts in growth like jobs to be done, product-market fit, product-channel fit, channel-model fit, and model-market fit.
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Marketing
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All content for The African Startup Teardown Podcast is the property of African Startup and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A teardown of how African consumer internet companies grow. We reverse engineer how they acquire customers, onboard them, retain them, and monetize them. You will learn many core concepts in growth like jobs to be done, product-market fit, product-channel fit, channel-model fit, and model-market fit.
Show more...
Marketing
Business
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Identity Pass: Fighting Internet Fraud with KYC[S2, EP8]
The African Startup Teardown Podcast
1 hour 3 minutes 33 seconds
2 years ago
Identity Pass: Fighting Internet Fraud with KYC[S2, EP8]

In this episode, the CEO and co-founder of Identity Pass, Lanre Ogungbe, shares the story behind the company and its mission to provide a world-class compliance and security infrastructure for Africa.

The company offers a variety of products, including biometric authentication, data and document verification, and compliance and data security solutions.

With over 1 million verifications processed since launch, Identity Pass charges between 10 and 20 cents per verification based on the number of endpoints a business connects to.

Yemi discusses with Lanre about the differentiation of Identity Pass from other players in the AML/KYC compliance space, the challenges of acquiring business customers, and the potential for future growth and expansion.

Subscribe to our podcast and share it with your friends and colleagues to stay up-to-date on the latest insights and stories from successful African entrepreneurs.


Timestamp

00:00 - Intro

00:31 - Story from the Trenches

04:41 - What is Identity Pass?

07:11 - Innovations enabled by products Identity Pass offers

10:16 - Why does identity verification have so many players

15:51 - Dynamics within the the industry that allows for multiple companies

20:51 - Opportunities for players in the industry to share APIs

23:56 - How would a customer know Identity Pass is the right one for them

27:31 - How does wide range of business product create better outcomes for Identity Pass

32:15 - Interesting stats worth knowing

36:06 - Components that had to be put together to make Identity Pass work

41:30 - How much Identity Pass makes per business acquired

46:06 - Business Margin for Identity Pass

52:51 - What a typical sales cycle looks like

55:06 - How Identity Pass got it's first customer

56:56 - Stereotyped faced being seen as Gen Z

59:56 - Bull Case for Identity Pass

1:02:16 - Outro

The African Startup Teardown Podcast
A teardown of how African consumer internet companies grow. We reverse engineer how they acquire customers, onboard them, retain them, and monetize them. You will learn many core concepts in growth like jobs to be done, product-market fit, product-channel fit, channel-model fit, and model-market fit.