On this episode, we had a stimulating discussion with Olajumoke Kujero, Country Manager for ShopEx.
Olajumoke makes a case for ShopEx business model and how it compares to other traditional e-commerce platforms. She also shares her personal growth experiences having worked at Jumia and other leading Startups.
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Timestamp
00:00 – intro
00:30 – Elevator Pitch for Shopex
02:40 – Stories from the trenches
09:20 – Why does Tele-shopping matter in this age of online shopping
18:50 – Conversion rate of Tele-shopping/Tele-sales
21:50- How Shopex gets customers to make up their minds quickly and get potential customers who would have missed the airing of the ad on TV
27:01 – Shopex’s business model/Economics behind business model
30:50 – Shopex’s gross margin
31:57 – Shopex’s customer acquisition cost, marketing cost and retention
37:31 – Shopex’s margin performance of TV ad spend
40:51 – TV ads compared to other digital channels
46:01 – Lessons from running just TV ads
50:30 – Why manufacturers work with Shopex
53:41 – Difference in purchasing behaviors between users of Shopex and Jumia
59:12 – How long and average Tele-cell call lasts
1:00:37 – How could Shopex double or triple revenue in the next year
1:07:06 – How soon can Shopex run on autopilot
1:11:07 – Outro