On this episode, we had a great time talking to John Colson, CMO of Yellow Card.
John shares his personal life stories and lessons on building and growing Yellow Card to expand to 16 countries. He explained how the business operates, acquires and retains customers, and the outlook for the future.
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*Timestamp*
00:00 – 00:39 – Intro
00:39 – 08:17 – Yellow Card early days/ How John joined Yellow Card.
08:17 – 10:26 – Breadth of Yellow Card products
10:26 – 12:00 – Yellow Card Customer pitch
12:00 – 18:09 – Yellow Card expansion
18:09 – 22:13 – How Yellow Card Scales
22:13 – 29:07 – Yellow Card Customer Acquisition Strategy
29:07 – 34:11 – Yellow Card Customer Acquisition philosophy
34:11 – 40:21 – Growth lesson
40:21 – 44:35 – Customer Relations
44:35 – 47:26 – Naira liquidity problem
47:26 – 50:42 – Yellow Card Bull case
50:42 – 53:01 – Yellow Card Resilience
53:01 – 58:30 – John’s Yellow Card stories/advice.
58:30 – 59:42 – Final words/Outro.