Let''s break down how to optimize your Google Business Profile (GBP) to dominate local search—starting with the one thing most law firms get wrong: category selection. Get introduced to Clipper, a browser plugin that shows you exactly which categories your top competitors are using. Plus, get my full SOP for GBP optimization—complete with tools, templates, and step-by-step instructions tailored for competitive niches like personal injury law. If you’re serious about local rankings an...
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Let''s break down how to optimize your Google Business Profile (GBP) to dominate local search—starting with the one thing most law firms get wrong: category selection. Get introduced to Clipper, a browser plugin that shows you exactly which categories your top competitors are using. Plus, get my full SOP for GBP optimization—complete with tools, templates, and step-by-step instructions tailored for competitive niches like personal injury law. If you’re serious about local rankings an...
Bulk Verifying GBPs and Building Local SEO Teams w/ Joy Hawkins
The Agency Blueprint
44 minutes
11 months ago
Bulk Verifying GBPs and Building Local SEO Teams w/ Joy Hawkins
In Part 1 of our three-part series, we sit down with Joy Hawkins—an SEO powerhouse from Sterling Sky—to tackle the hottest topics in local SEO. If you’re a law firm or any business that counts on local leads, this is for you.Google’s verification process isn’t just a formality—it’s your lifeline. Staffed physical locations, the post-COVID office shuffle, and the cutthroat landscape of personal injury law—Joy breaks it all down.This isn’t about gaming the system; it’s about understanding it. J...
The Agency Blueprint
Let''s break down how to optimize your Google Business Profile (GBP) to dominate local search—starting with the one thing most law firms get wrong: category selection. Get introduced to Clipper, a browser plugin that shows you exactly which categories your top competitors are using. Plus, get my full SOP for GBP optimization—complete with tools, templates, and step-by-step instructions tailored for competitive niches like personal injury law. If you’re serious about local rankings an...
