5 Ways to Buy a Digital Marketing Agency

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The Agency Growth Engine Show

Ryan Parshall

34 episodes

1 week ago

The Agency Growth Engine Show is the best business growth podcast for Marketing Agency Owners, CMO's and Marketing Leaders who want to grow, scale, buy or sell their business. We focus on branding, marketing, culture, leadership, organization and sales to help your agency break through and reach your goals and vision. Join hosts Ryan Parshall and Trice Alford as we explore topics that expand your thinking and give you advice and tips on how to have a Healthy, Profitable Agency or Marketing Team!

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5 Ways to Buy a Digital Marketing Agency

The Agency Growth Engine Show

37 minutes 39 seconds

2 years ago

5 Ways to Buy a Digital Marketing Agency

Have you ever wondered if you could buy a digital marketing agency? In Episode 30 of the Agency Growth Engine Show, not only do you learn the 5 Ways to Buy a Marketing Agency, but how others create deal structures to acquire, grow and scale their agencies. You may have money burning a hole in your pocket and a strong desire to own your own marketing agency both. This podcast episode is for you. Or if you don’t think owning an agency is feasible, educate yourself on how deals get done. It often takes less money than you think! Let me break down the options for you…. 1. Cash Buys (doesn’t happen often): Some people or buyer groups have the capital to offer cash, can be creative on deal structure and can close quickly. 2. Cash/Seller Financing Combo: a popular acquisition deal structure between Seller/Buyer usually when the agency seller is desperate or already has the buyer decided. The Buyer presents enough cash down to make the deal happen while the remainder of the buyout is paid month/quarterly over a duration of years. 3. Traditional Loan (rarely happens): the Buyer has a bank relationship where they can bypass SBA Loan rules and be creative at structuring the deal. With higher interest rates than an SBA Loan, this is not a popular choice for most. 4. SBA Loan (full buyout): the large majority of agency deals are done using an SBA Loan. Interest rates are lower than traditional loans and the money is guaranteed/backed by a the bank lender and the government. It only takes 10% down in most cases. More details on the podcast! 5. SBA Loan (equity buyout): New on the scene Aug. 1, 2023 is the option to by a current owner out. With this option the current owner can retain up to 20% of the shares of the agency and the Buyer only has to buy or get a loan for the remaining shares. This exciting new options is also great for current employees to buy into the agency as long as they have the minimum down for the SBA loan. Whether you have the saving to acquire an agency now or you need to start saving up to make an acquisition, listen to me, Ryan Parshall and Trice Alford as we serve up the details! Have you acquired an agency or business? Which option did you use? What was your experience like? Learn more about Healthy Brands Coaching and Brokering services at www.healthybrands.biz