Make them come to you…Do what Subject Matter Experts (SME’s) Do. Position your marketing agency or business to win every day. There is a clear and proven path to success using today’s digital channels and that it is to be a Subject Matter Expert. Don’t think that this is for individuals, coaches and speakers only. It’s for agency owners, business owners, sales and really everyone in business today trying to get customers and revenue. So I’ve broken it down into 3 simple steps that when done right, makes your ideal customers come to you. Your days of chasing leads and an empty sales pipeline could be coming to an end. 1. Lead with Knowledge Don’t lead with talking about you, your services or products. Find out all the things that keep your ideal customer up and night and do daily and weekly posts and videos talking about how to solve those problems.. Hell, I’m doing this right now and you are reading it. Everyone wants more leads or better quality leads and this is how it’s done. You just have to stay consistent. Prove your worth and position yourself as an SME by giving your best advice to the world. It does give back and people reach out to you to help solve the problems you’ve proven you can solve. 2. Prove Your Expertise Solving a problem for the general business world or too big of an audience is the hardest way to get people to reach out, DM, email or call you. Your future customers don’t want a generalist. Guess who “Generalist” lose their business to…oh yeah, “Specialists”. Because at the end of the day, they want to work with someone who has been in their exact shoes, in their industry who truly understands them without having to educate them on your industry. Clients aren’t stupid! They know a general methodology, process or workshop does not truly solve their problems. So when doing posts, videos or on the next zoom call, you have to PROVE YOUR EXPERTISE by using examples of how you have solved similar problems with customers like them, in their industry in the past. Be a damn good story teller! 3. Build a Tribe You should be growing your network of your target audience by connecting on social media, commenting on posts related to your expertise, and your profile and links should all lead them to information about who you are. They should see KNOWLEDGE and EXPERTISE both very dominant in your title, description, background, groups, and absolutely destroy it when it comes to giving them the best ideal that you are an authority in your space. No half-ass’ing it!!! You have to have a volume of connections that see your posts and you need to make an impression with that audience with your material. Without the volume and without a tribe, your message falls on def ears and you will never see the right people reaching out to you. So BUILD THAT TRIBE by consistently connecting and posting. This is not the marketing departments or sales teams job only. They can help, but YOU are the SME. So stop procrastinating, don’t be afraid to fail and get out there. Your agency and team are counting on you!!! What is your Subject Matter Expertise and how do you show it off? If you want to learn how to identify, expose and promote you and your agency's SME, please contact me through www.healthybrands.biz.

Please join Ryan Parshall and Trice Alford in Episode 28 of The Growth Engine Show and don't forget to Subscribe!