Creating "I Want That" for Your Digital Agency

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The Agency Growth Engine Show

Ryan Parshall

34 episodes

1 week ago

The Agency Growth Engine Show is the best business growth podcast for Marketing Agency Owners, CMO's and Marketing Leaders who want to grow, scale, buy or sell their business. We focus on branding, marketing, culture, leadership, organization and sales to help your agency break through and reach your goals and vision. Join hosts Ryan Parshall and Trice Alford as we explore topics that expand your thinking and give you advice and tips on how to have a Healthy, Profitable Agency or Marketing Team!

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Creating "I Want That" for Your Digital Agency

The Agency Growth Engine Show

38 minutes 29 seconds

2 years ago

Creating "I Want That" for Your Digital Agency

"I've had it with all the "Talk" about your agency losing clients and budget cuts. Yes, it's real, I know.

But what did you do about it BEFORE it got this way? I have a lot of empathy for going through tough times and challenges, However....

As an agency owner, you can flip the narrative...FOREVER!!! By making some fundamental changes in the way you think about and operate your agency.

Instead of trying to "sell" your services, you need to build an agency on some sort of deep industry expertise. By branding your agency to solve a specific problem for specific people, you can create "I WANT THAT" from your prospects and NEVER HAVE TO SELL AGAIN.

I happen to be in a unique position to see hundreds of agencies and what those that are crushing it are doing vs. those crying the blues about economy, lost clients, and budget cuts.

The most successful agencies learn how to create "I Want That" and customers line up to get what they have to offer. The line goes outside and clear around the corner because they have something under high demand that they cannot get it anywhere else.

This is why it's so important to...

1) develop a deep expertise that others don't have

2) create processes and secret formulas around solving specific problem with that expertise

3) learning how to brand, package and promote that expertise

I haven't sold in years, but I have found things that people WANT and NEED and I offer great solutions for them. Also, consider there is BIG difference between what people WANT and what they NEED. You must create something the WANT to weather the economic storm.

You offer, SEO, Social Media, Paid Search, Design and Website Services. They may NEED those services. But they rarely WANT to spend money on such things. You have to make it sexy by matching real pains your clients are having with something that is very appealing to them and helps them through the pain and takes their business to a place that sound soooo enticing!

By doing this, you create a bullish, growth mode for your agency through the hardest times instead of fighting for every dollar to make payroll. It's a fundamental change that Trice Alford and Ryan Parshall discuss in depth on Episode 25 of The Agency Growth Engine Show.

Learn more about Healthy Brands Agency Coaching on our website. Watch all of our episodes and other great agency growth tips on our Healthy Brands YouTube channel.