Hiring Salespeople for Marketing Agencies

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The Agency Growth Engine Show

Ryan Parshall

34 episodes

1 week ago

The Agency Growth Engine Show is the best business growth podcast for Marketing Agency Owners, CMO's and Marketing Leaders who want to grow, scale, buy or sell their business. We focus on branding, marketing, culture, leadership, organization and sales to help your agency break through and reach your goals and vision. Join hosts Ryan Parshall and Trice Alford as we explore topics that expand your thinking and give you advice and tips on how to have a Healthy, Profitable Agency or Marketing Team!

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Hiring Salespeople for Marketing Agencies

The Agency Growth Engine Show

51 minutes 5 seconds

1 year ago

Hiring Salespeople for Marketing Agencies

Your agency will fail at hiring effective salespeople if you make these Top 3 Mistakes…..

It’s a well-known problem in the small to midsize agency space that salespeople are hard to find and usually end up bombing in their roles.

This is why most agency owners give up and just keep doing the sales role themselves. But it’s the hardest way to scale and grow.

Plus, when you go to sell your business and you are leaving the agency, the new buyers consider your agency acquisition “high-risk” when the top (or only) salesperson is taking off.

Join Trice and Ryan on Episode 34 of The Agency Growth Engine Show and learn why most agencies fail at hiring effective sales roles. But in the meantime, here’s the 3 Big Mistakes in Agency Hiring we discuss…..

1. Agency tries to hire an Account Manager/Sales hybrid role.

Guess what, these two roles are two completely different people. They will either be a great account manager or a great salesperson but you will be disappointed because they will only be great at one of these roles.

2. You hire a salesperson without someone to manage them.

Salespeople get frustrated when they don’t have a friend in the fight. They need constant clear direction and someone who will enjoy talking to them about their opportunities, challenges and victories.

3. The salesperson’s pay structure does not set the up to win!

Properly setting up the base pay and commission is challenging to non-sales experience agency owners. I know you don’t want to overpay AND risk low performance/results. But by getting the instant gratification pay and the long-term reward for building a book of business correct, you can have a salesperson for a long time.

I still agree that hiring salespeople for agencies is very challenging. But it can be done with success if you understand how these 3 Hiring Mistakes cause the role to fail before they ever get started.

What hiring successes or fails have you had in hiring for sales roles?

Learn more about Marketing Agency Coaching and Selling at Healthy Brands Agency Coaching and Selling website.