The 3 Stages of Agency Ownership

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The Agency Growth Engine Show

Ryan Parshall

34 episodes

1 week ago

The Agency Growth Engine Show is the best business growth podcast for Marketing Agency Owners, CMO's and Marketing Leaders who want to grow, scale, buy or sell their business. We focus on branding, marketing, culture, leadership, organization and sales to help your agency break through and reach your goals and vision. Join hosts Ryan Parshall and Trice Alford as we explore topics that expand your thinking and give you advice and tips on how to have a Healthy, Profitable Agency or Marketing Team!

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The 3 Stages of Agency Ownership

The Agency Growth Engine Show

39 minutes 47 seconds

2 years ago

The 3 Stages of Agency Ownership

Did you think owning an agency was gonna be easy? Here’s the 3 stages agency owners go through until they gain control…

Many tell me they would have bought an agency vs. trying to grow one from scratch. They often can avoid the first 2 stages of sometimes painful growth. But here ya go….

Stage 1: Startup

When you first start your agency for the first 1-3 years you will be between 1-7 people and taking all the business you can get from anywhere you can get it.

Be prepared, you will work a lot of hours and working “in the business”. Forget about being an entrepreneur and just leading others you’re too busy DOING the work and that’s how it’s going to be for a while.

In the Startup Stage, you know you don’t know most everything about business growth and are eager to learn.

What many don’t realize is that for a few years, you are usually the #1 salesperson in the agency. So if you loved doing website work, SEO or Social Media, guess what, you will be doing sales A LOT. So get ready to learn a new skill set if you have not learned sales 101 basics to get started.

Stage 2: Growth

In this stage you can be around 7-15 employees and you may still be doing some of the actual work, but mostly now you are helping find new business (still doing sales).

You are doing more leading and managing of people, processes and profits! You are growing and trying to grasp everything you need to gain control of what you are building. Things break almost daily and you are patching the ship and keeping it afloat.

You can still be working a lot of hours in this stage and you tend to find your “ceiling” and it’s damn hard to get past it. This is where I usually come in and help with agency positioning, getting organized and preparing to scale and growth to your agency’s potential.

Stage 3: Control

Finally, you have figured out what you do best and how to present your agency to world. You have a strong Mission, Vision and Goals. Your processes are tightening up and your sales come much easier now that you have the confidence of knowing what problems you solve and who you solve them for.

Congrats…you made it to the “Promise Land”. So many think that they will get here in year 2, but the truth is it's usually between 5-15 years depending on the owners experience and leadership teams ability to adapt and grow.

Listen to Episode 23 of The Growth Engine Show with Trice Alford and Ryan Parshall and don’t forget to Subscribe!

Learn more about Healthy Brands Coaching at https://healthybrands.biz/

What Stage is your agency in? What stage do you think is the hardest and why?