There is a huge movement going on! After Covid, there was another outbreak... Solopreneurs!
Working from home gave people the opportunity rethink their lives, their passions and quit their full time jobs and create their own personal brands and be their own boss.
So Personal Branding became more important than ever. Roughly 47 Million people quit their jobs in 2021.
Majority of workers who quit a job in 2021 cite low pay, no opportunities for advancement, feeling disrespected.
People across the U.S. were making low pay or not working it all, and having the freedom of no management watching their every move. It created the perfect environment for people to chase their dreams and do their thing now.
As these entrepreneurial adventurists took to social media to gain attention for their new business, they realized how crowded the space was and how hard it was to stand out.
Therefore, personal branding became more important than ever before. Just a few years ago, I couldn't find one Personal Branding coach. Now I can throw a rock and hit one on LinkedIn!
So why is having a personal brand so important for your success whether you are the business owner, you still work for someone or starting something new?
1. Your internal personal brand in a company protects your image as a leader and can extend the length of time and success in your role.
2. Your personal brand is something you are remembered for throughout your career regardless of where you work.
3. CEO's personal brand can protect them from an occasional bad publicity or internal company rumors costing your image as a leader.
4. All the social posting and content you create, may never stick in people's minds unless your personal brand is memorable.
5. Strong personal brand can instill confidence in your target audience and can build a tribe.
6. Understanding who your are at the core gives you strength in your messaging and confidence in what you offer to others.
7. Getting your personal brand right will attract more people that appreciate you, like and love you! It's a game-changer I promise.
In Episode 15 of The Growth Engine Show we tackle these topics and more! Watch now and like, Subscribe, Share and join in the conversation.
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