What Core Problem Does Your Agency Solve

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The Agency Growth Engine Show

Ryan Parshall

34 episodes

1 week ago

The Agency Growth Engine Show is the best business growth podcast for Marketing Agency Owners, CMO's and Marketing Leaders who want to grow, scale, buy or sell their business. We focus on branding, marketing, culture, leadership, organization and sales to help your agency break through and reach your goals and vision. Join hosts Ryan Parshall and Trice Alford as we explore topics that expand your thinking and give you advice and tips on how to have a Healthy, Profitable Agency or Marketing Team!

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All content for The Agency Growth Engine Show is the property of Ryan Parshall and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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What Core Problem Does Your Agency Solve

The Agency Growth Engine Show

48 minutes 45 seconds

2 years ago

What Core Problem Does Your Agency Solve

Do you know the answer? Can you answer what core problem your agency solves for your customers? Here's the problem with the first things that come out of your mouth?

When I ask this question, the typical agency owner will start blurting out a whole lot of things for a lot of different types of customers. This spells danger for the future of the agency and makes selling your agency's services, really, really difficult. Why?

Because the fastest growing, most profitable agencies can identify ONE core problem they solve for ONE type of customer. They become laser focused and begin a relentless pursuit to be the #1 agency to go to to solve that particular problem.

THEN...right after they discover what core problem they solve for their customers, then you need to be consistent and persistent on promoting, creating content and proving that you are the best at it. Your agency's goal should be to provide an incredible amount of evidence that you are a subject matter expert at solving that core problem.

The core problem you solve is NOT ABOUT YOU, the agency. It's ALL about your customer. Agencies love to talk about themselves their services, the results, all BEFORE they talk about their customer.

Lock in and listen to what problems your customer is having and then lean in to how you can best help them. Relate to them first. Understand them and get on the same page. THEN you can speak about your strategy, processes, and other ways you would go about solving the problem.

DO NOT start talking about you, your services, your results and how awesome you are. It's just too early to brag. If you truly understand what problem you solve, then you can be confident that you can do something that has more value, trust and respect than just "digital marketing services".

Want to know what core problem you solve? Try asking your customers and you will start to understand how THEY SEE YOU! After-all, this is the first thing that attracted you to them.

Watch Episode 27 of The Agency Growth Engine Show with Ryan Parshall and Trice Alford as we peel back the layers to uncover and discover the truths about the core problem your agency solves.

If your agency or business would like to discover what Core Problem you solve for your customers, contact me at (816) 718-8018 or visit our website https://healthybrands.biz/