Unlock the secrets to SEO success by thinking like Google engineers! In this episode of the Agency Insider Show, host Navneet Kaushal chats with Pedro Dias, a former Google search quality team member and seasoned SEO consultant. Pedro shares unique insights from his journey at Google and his experience working with global brands, emphasizing the importance of understanding search principles, technical SEO, and product-focused strategies. Learn how AI is shaping the future of search, why human expertise matters more than ever, and actionable advice for agencies to stay ahead. Whether you're new to SEO or a seasoned pro, this episode is packed with real-world examples, practical tips, and forward-thinking strategies to optimize smarter. Subscribe now for expert guidance on modern marketing and search optimization!#aiinseo #technicalseo #seostrategies #seostrategies #seomistakesCHAPTERS:00:00 - Intro01:18 - Pedro’s Journey03:36 - Lessons from Google05:45 - Gaps in Google’s Training07:49 - SEO as a Product Function13:48 - Convincing Engineering and Product Teams18:20 - Prioritizing SEO in Development Backlog22:09 - Common Technical SEO Mistakes24:46 - Essential Learning for New SEOs28:30 - AI's Impact on SEO38:40 - AI and Discovery Changes44:53 - Future of SEO50:50 - Importance of Human Expertise in AI54:25 - Skills for Agency Owners to Prioritize59:25 - End of the Conversation