How and why does a tech startup acquire a global franchise giant? Seth Sternberg joins the show to discuss Honor's acquisition of Home Instead and the strategy behind combining high-tech platforms with high-touch care.

Seth shares why he chose to leave the world of big tech to build a company that solves problems for millions of older adults. We dive deep into the operational challenges of the home care industry and how machine learning is unlocking personalization at scale.

Key takeaways:

• Why "second-time founders" look for harder problems to solve.
• How Honor uses data to match the right caregiver to the right client.
• The cultural challenge of merging a tech startup with a service-focused franchise.
• Seth’s warning to the industry: Adapt to technology or be replaced by it