Its core value proposition is its function as an authoritative historical record, positioning it to capture the market of politically engaged audiences seeking an alternative to partisan memoirs and ephemeral journalism. The book’s central premise is a critical analysis that seeks to answer fundamental questions, chief among them: *“How did Johnson squander a great landslide election victory within little more than two years?”* Its target audience comprises educated readers with a keen interest in modern British political history and leadership analysis.The authority of authors Sir Anthony Seldon and Raymond Newell is a primary marketing asset. Seldon, Chair of the National Archives Trust, has a prolific portfolio of over forty books, establishing him as a household name in contemporary history. Newell, a contemporary historian trained at Oxford, ensures the work’s scholarly rigour. Their previous collaboration on *May at 10* creates a pre-existing audience and critical benchmark for success. Understanding the book's core thematic pillars is the next step in crafting a targeted media strategy.