AI search is changing how authority is built and measured. In this episode, Nathan Gotch breaks down whether topical authority still drives rankings—or if new AI systems like Google’s AI Mode, ChatGPT, and Perplexity are rewriting the rules.
You’ll learn:
Why “billions of clicks” from AI Overviews may not mean real traffic
How YouTube and Reddit now shape AI retrieval results
Why mass AI-generated content (like Grokipedia’s 885k pages) can backfire
How to build true topical authority that earns visibility in AI search
What metrics and tools matter most for tracking authority in 2025
If you’re creating SEO content or running campaigns in the AI era, this episode shows exactly where to focus your time and what to stop doing.
👉 Mentioned tools: Rankability’s AI Query Generator, Indexability Checker, and PAA Explorer
🎙️ Hosted by Nathan Gotch — co-founder, CEO of Rankability