This week on The Aligned Florist, we’re zooming in on one of the most misunderstood parts of your business: your pricing. But not in the way you might think. We’re not talking formulas, markups, or COGS — we’re talking about how you structure and present your pricing so it quietly works behind the scenes as a booking filter. Because if you’re still sending out a price list and hoping the right clients will “get it,” you’re probably letting in more price-shoppers than you’d like. I’ll walk you...
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This week on The Aligned Florist, we’re zooming in on one of the most misunderstood parts of your business: your pricing. But not in the way you might think. We’re not talking formulas, markups, or COGS — we’re talking about how you structure and present your pricing so it quietly works behind the scenes as a booking filter. Because if you’re still sending out a price list and hoping the right clients will “get it,” you’re probably letting in more price-shoppers than you’d like. I’ll walk you...
21. Portfolio Mastery: Creative Solutions to Propel Your Success
The Aligned Florist Podcast
34 minutes
1 year ago
21. Portfolio Mastery: Creative Solutions to Propel Your Success
Introduction: In this episode, we delve into the art of strategic portfolio building for wedding florists, unlocking the key to attracting high-end clients and elevating your business. Your portfolio is your visual resume, and we'll explore how cultivating an impressive showcase can significantly impact your credibility and revenue. Section 1: Showcasing Your Vision: Your Instagram is a window to your world. If you want to attract clients with a specific style, your portfolio must reflect tha...
The Aligned Florist Podcast
This week on The Aligned Florist, we’re zooming in on one of the most misunderstood parts of your business: your pricing. But not in the way you might think. We’re not talking formulas, markups, or COGS — we’re talking about how you structure and present your pricing so it quietly works behind the scenes as a booking filter. Because if you’re still sending out a price list and hoping the right clients will “get it,” you’re probably letting in more price-shoppers than you’d like. I’ll walk you...
