This week on The Aligned Florist, we’re zooming in on one of the most misunderstood parts of your business: your pricing. But not in the way you might think. We’re not talking formulas, markups, or COGS — we’re talking about how you structure and present your pricing so it quietly works behind the scenes as a booking filter. Because if you’re still sending out a price list and hoping the right clients will “get it,” you’re probably letting in more price-shoppers than you’d like. I’ll walk you...
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This week on The Aligned Florist, we’re zooming in on one of the most misunderstood parts of your business: your pricing. But not in the way you might think. We’re not talking formulas, markups, or COGS — we’re talking about how you structure and present your pricing so it quietly works behind the scenes as a booking filter. Because if you’re still sending out a price list and hoping the right clients will “get it,” you’re probably letting in more price-shoppers than you’d like. I’ll walk you...
Hello, floral friends! Welcome back to the show. I hope this finds you well and thriving in your floral pursuits! Today, we're diving into a topic that holds a special place in my heart – making the most of the slow season. As floral enthusiasts, we often find ourselves immersed in the whirlwind of events, but the slower periods bring a unique opportunity for reflection, planning, and nurturing both our business and creativity. Here's a preview of the episode and the 5 things I love to do to...
The Aligned Florist Podcast
This week on The Aligned Florist, we’re zooming in on one of the most misunderstood parts of your business: your pricing. But not in the way you might think. We’re not talking formulas, markups, or COGS — we’re talking about how you structure and present your pricing so it quietly works behind the scenes as a booking filter. Because if you’re still sending out a price list and hoping the right clients will “get it,” you’re probably letting in more price-shoppers than you’d like. I’ll walk you...
