This week on The Aligned Florist, we’re zooming in on one of the most misunderstood parts of your business: your pricing. But not in the way you might think. We’re not talking formulas, markups, or COGS — we’re talking about how you structure and present your pricing so it quietly works behind the scenes as a booking filter. Because if you’re still sending out a price list and hoping the right clients will “get it,” you’re probably letting in more price-shoppers than you’d like. I’ll walk you...
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This week on The Aligned Florist, we’re zooming in on one of the most misunderstood parts of your business: your pricing. But not in the way you might think. We’re not talking formulas, markups, or COGS — we’re talking about how you structure and present your pricing so it quietly works behind the scenes as a booking filter. Because if you’re still sending out a price list and hoping the right clients will “get it,” you’re probably letting in more price-shoppers than you’d like. I’ll walk you...
32. A New Chapter (and a New Name): Why This Podcast Needed a Pause—and What’s Coming Next
The Aligned Florist Podcast
8 minutes
4 months ago
32. A New Chapter (and a New Name): Why This Podcast Needed a Pause—and What’s Coming Next
Welcome to The Aligned Florist — formerly Coffee Wine & Flowers. In this kickoff episode, Sarah Wahhab shares why she pressed pause, what’s changed behind the scenes, and how this new season of the podcast is rooted in deeper alignment, purpose, and clarity. If you’re a wedding florist, floral designer, or creative entrepreneur craving more freedom, strategy, and soul in your business… this episode is your official invitation to lead differently. Tune in for a behind-the-scenes look at Sa...
The Aligned Florist Podcast
This week on The Aligned Florist, we’re zooming in on one of the most misunderstood parts of your business: your pricing. But not in the way you might think. We’re not talking formulas, markups, or COGS — we’re talking about how you structure and present your pricing so it quietly works behind the scenes as a booking filter. Because if you’re still sending out a price list and hoping the right clients will “get it,” you’re probably letting in more price-shoppers than you’d like. I’ll walk you...
