This week on The Aligned Florist, we’re zooming in on one of the most misunderstood parts of your business: your pricing. But not in the way you might think. We’re not talking formulas, markups, or COGS — we’re talking about how you structure and present your pricing so it quietly works behind the scenes as a booking filter. Because if you’re still sending out a price list and hoping the right clients will “get it,” you’re probably letting in more price-shoppers than you’d like. I’ll walk you...
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This week on The Aligned Florist, we’re zooming in on one of the most misunderstood parts of your business: your pricing. But not in the way you might think. We’re not talking formulas, markups, or COGS — we’re talking about how you structure and present your pricing so it quietly works behind the scenes as a booking filter. Because if you’re still sending out a price list and hoping the right clients will “get it,” you’re probably letting in more price-shoppers than you’d like. I’ll walk you...
35. Fewer Offers, More Flow: Why Simplifying Creates Space to Lead, Grow, and Actually Breathe
The Aligned Florist Podcast
12 minutes
4 months ago
35. Fewer Offers, More Flow: Why Simplifying Creates Space to Lead, Grow, and Actually Breathe
In this episode of The Aligned Florist, we’re unpacking a truth that might feel a little uncomfortable—but deeply freeing: More offers don’t mean more success. I’m sharing why simplifying your offer suite is one of the most powerful shifts you can make as a creative entrepreneur—and how trying to be everything to everyone is quietly draining your energy, your clarity, and your ability to grow. We’ll talk about: → Why every offer is basically its own full-time job → How simplicity...
The Aligned Florist Podcast
This week on The Aligned Florist, we’re zooming in on one of the most misunderstood parts of your business: your pricing. But not in the way you might think. We’re not talking formulas, markups, or COGS — we’re talking about how you structure and present your pricing so it quietly works behind the scenes as a booking filter. Because if you’re still sending out a price list and hoping the right clients will “get it,” you’re probably letting in more price-shoppers than you’d like. I’ll walk you...
