This week on The Aligned Florist, we’re zooming in on one of the most misunderstood parts of your business: your pricing. But not in the way you might think. We’re not talking formulas, markups, or COGS — we’re talking about how you structure and present your pricing so it quietly works behind the scenes as a booking filter. Because if you’re still sending out a price list and hoping the right clients will “get it,” you’re probably letting in more price-shoppers than you’d like. I’ll walk you...
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This week on The Aligned Florist, we’re zooming in on one of the most misunderstood parts of your business: your pricing. But not in the way you might think. We’re not talking formulas, markups, or COGS — we’re talking about how you structure and present your pricing so it quietly works behind the scenes as a booking filter. Because if you’re still sending out a price list and hoping the right clients will “get it,” you’re probably letting in more price-shoppers than you’d like. I’ll walk you...
38. Before You Grow, Get Clear: Why Messaging Matters More than Visibility
The Aligned Florist Podcast
31 minutes
3 months ago
38. Before You Grow, Get Clear: Why Messaging Matters More than Visibility
In this episode of The Aligned Florist, we’re diving into one often-overlooked step and a key part of brand growth: messaging. If you’ve ever found yourself wondering, “How do I get more clients to find me?”—or feeling tempted to invest in ads, try a new viral trend, or overhaul your brand visuals—this conversation is for you. Host Sarah shares hard-earned lessons and real examples from her own business journey to reveal why clarity needs to come first, before amplification. We’ll walk throug...
The Aligned Florist Podcast
This week on The Aligned Florist, we’re zooming in on one of the most misunderstood parts of your business: your pricing. But not in the way you might think. We’re not talking formulas, markups, or COGS — we’re talking about how you structure and present your pricing so it quietly works behind the scenes as a booking filter. Because if you’re still sending out a price list and hoping the right clients will “get it,” you’re probably letting in more price-shoppers than you’d like. I’ll walk you...
