In this special episode of All Selling Is Social, host Bill McCormick flips the script and puts a line through "selling"—because today, it's All Marketing Is Social. Bill is joined by Dillon Smith, founder of CMO Church, a fractional CMO agency dedicated to helping churches and ministries improve their outreach through better marketing strategies. Dillon shares insights into what a fractional CMO is and why it’s becoming an increasingly popular solution for organizations that can’t justify a full-time marketing executive. Together, they explore how faith-based organizations can embrace modern marketing tactics without losing their mission, and how social engagement plays a critical role in both selling and serving. Whether you're in ministry or the marketplace, this conversation delivers fresh perspectives on authentic connection and purpose-driven marketing. Connect with Dillon: Website: https://cmochurch.replit.app/ Facebook: / dillon.smith.313 Instagram: / dillon_m_smith Linkedin: / dillon-smith-8a74b4153