
In this episode of Amazing Authorities, Mitch Carson sits down with Anders Boulanger, founder of Engagify, to break down the science and strategy behind high-impact engagement. Anders reveals why most presentations fall flat, how to hold attention in a distracted world, and why engagement—not information—is the new currency.
From multi-sensory techniques to authority cues to behavioral psychology, Anders explains how speakers, entrepreneurs, and brands can instantly elevate their presence. He also introduces the SAVE YOU framework, a simplified model that helps anyone create memorable, emotionally charged, and audience-focused communication. This episode dives deep into the psychology of influence, turning dull presentations into powerful experiences that sell ideas and move people to action.
In This Episode, You’ll Learn:
• How multi-sensory engagement boosts attention and retention
• Why authority perception shapes audience trust and willingness to invest
• How the SAVE YOU framework simplifies powerful communication
• The neuroscience behind attention, distraction, and dopamine-driven engagement
• Why exaggerated delivery creates deeper connection and prevents monotony
• How Engagify blends entertainment with business messaging to increase conversions
• Why authentic engagement beats AI-generated interaction in modern presentations
• How to use WIIFM (“What’s in it for me?”) to recapture attention and motivate action
• Real stories of people transforming job interviews and presentations using Anders’ techniques
Guest Links — Anders Boulanger
Website: https://engagify.ai/
LinkedIn: https://www.linkedin.com/in/andersboulanger/
Book: Engagify: How to Create Better Presentations, Reactions, and Results
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Mitch Carson Links
Schedule a strategy call with Mitch:
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https://www.getinterviewedguaranteed.com/podcastguest
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Books by Mitch Carson:
The Amazing Authors of Singapore: https://a.co/d/cp9KjC1
The Silent Salesmen: https://a.co/d/b4eqa2D