Welcome to The Analytics Edge: How Data Leaders Are Changing the Game, the podcast that reveals how data and analytics are disrupting every industry. Join us as we explore real-world stories of innovation and change, driven by the transformative power of analytics.
In each episode, you’ll hear industry leaders and experts share their experiences and insights on how data-driven insights have helped them to make better decisions, solve complex problems, and drive growth. You’ll see why modernizing your data stack is essential to staying ahead of the curve and driving your business forward.
Whether you are a business or data leader, or simply curious about the power of analytics, this podcast is for you. Tune in to The Analytics Edge, sponsored by NetSpring.
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Welcome to The Analytics Edge: How Data Leaders Are Changing the Game, the podcast that reveals how data and analytics are disrupting every industry. Join us as we explore real-world stories of innovation and change, driven by the transformative power of analytics.
In each episode, you’ll hear industry leaders and experts share their experiences and insights on how data-driven insights have helped them to make better decisions, solve complex problems, and drive growth. You’ll see why modernizing your data stack is essential to staying ahead of the curve and driving your business forward.
Whether you are a business or data leader, or simply curious about the power of analytics, this podcast is for you. Tune in to The Analytics Edge, sponsored by NetSpring.
Data and AI in Media & Entertainment with Sanjeevan Bala, Group Chief Data & AI Officer at ITV
The Analytics Edge
46 minutes 17 seconds
1 year ago
Data and AI in Media & Entertainment with Sanjeevan Bala, Group Chief Data & AI Officer at ITV
In this episode of The Analytics Edge (sponsored by NetSpring), we’re joined by Sanjeevan Bala, Group Chief Data & AI Officer at British media giant ITV, for a discussion on Data and AI in the Media & Entertainment industry. Sanjeevan shares how being data-driven allows ITV to drive business outcomes across every function: doubling MAU (marketing), doubling viewing hours (product), and doubling digital revenue (commercial). To achieve this, he discusses the need for both business and data literacy, delivering self-service or “silver service” to the business, last mile challenges like shared segmentation or unified metrics across functions, and how the cloud data warehouse helps address many of those challenges. Tune in as Sanjeevan shares his team’s biggest wins, including the impact of AI on contextual advertising, and how AI will continue to disrupt ITV and the Media & Entertainment industry.
The Analytics Edge
Welcome to The Analytics Edge: How Data Leaders Are Changing the Game, the podcast that reveals how data and analytics are disrupting every industry. Join us as we explore real-world stories of innovation and change, driven by the transformative power of analytics.
In each episode, you’ll hear industry leaders and experts share their experiences and insights on how data-driven insights have helped them to make better decisions, solve complex problems, and drive growth. You’ll see why modernizing your data stack is essential to staying ahead of the curve and driving your business forward.
Whether you are a business or data leader, or simply curious about the power of analytics, this podcast is for you. Tune in to The Analytics Edge, sponsored by NetSpring.
