Spurred by a bothersome text exchange between Jenny’s rescue friend and a local person who wanted to rehome four puppies, in this week’s episode, Katya and Jenny find themselves discussing what it takes emotionally to be in the field of animal welfare. The toll, the toil, and the tribulations.They share their feelings about how to deal with privileged people and the ways in which humans justify their ideas about animals, the struggle to resist the urge to numb out in this line of work, as wel...
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Spurred by a bothersome text exchange between Jenny’s rescue friend and a local person who wanted to rehome four puppies, in this week’s episode, Katya and Jenny find themselves discussing what it takes emotionally to be in the field of animal welfare. The toll, the toil, and the tribulations.They share their feelings about how to deal with privileged people and the ways in which humans justify their ideas about animals, the struggle to resist the urge to numb out in this line of work, as wel...
Marketing Strategies That Actually Work for Rescue Dogs with Jamie Ruden
The Animal That Changed You
50 minutes
3 years ago
Marketing Strategies That Actually Work for Rescue Dogs with Jamie Ruden
When it comes to marketing animals for rescue, what works without making people feel guilty or obligated? How do you ensure your campaign is cute or funny, direct, and never boring? Jamie Ruden, the founder of Be Spotted and Dog Spotted, joins Katya and Jenny in this episode to share her expertise on the best ways to market rescue dogs.Jenny and Katya seek advice on how to market pets that may be considered challenging, troublesome, or highly dependent. Jamie provides tips on which marketing ...
The Animal That Changed You
Spurred by a bothersome text exchange between Jenny’s rescue friend and a local person who wanted to rehome four puppies, in this week’s episode, Katya and Jenny find themselves discussing what it takes emotionally to be in the field of animal welfare. The toll, the toil, and the tribulations.They share their feelings about how to deal with privileged people and the ways in which humans justify their ideas about animals, the struggle to resist the urge to numb out in this line of work, as wel...
