We are all told that: ‘Your why is important’, but do people actually hire you based on it? In the latest episode of The Anti-Social Chat Show we lift the veil on ‘your why’ and discuss the other factors that go into the hiring and buying equation. In the show: ➥ Tara gets facetious over fluff and mentions the one main reason why people hire her (Hint: it begins with a T). ➥ Eleanor considers if ‘your why’ has been misinterpreted by some and brings the intellectual weight of Aristotle into the discussion. ➥ We discover why Tara’s value-driven signature solution gets prospects asking more relevant questions (regardless of their why). ➥ Eleanor discusses core values and branding and why the number of pre-sale touchpoints may be more than you think. ➥ We discuss how highlighting ‘a new mechanism’ can be powerful and the direct correlation to copywriting. ➥ We also cover the one thing most people want from you, plus greenwashing, profit and the impact on ‘your why’. And lots more! Over to you: What’s ‘your why’? Have you ever been hired based on ‘your why’? What about your how? Would love to know your thoughts.