The Apartment Department - A Podcast for Multifamily Marketers
Chris Johnson & Anne Baum
37 episodes
1 week ago
Send us a text In this episode, Daniel Paulino, VP of Real Estate at Reputation.com discusses the growing importance of digital reputation, dubbed "digital curb appeal", for the multifamily housing industry, particularly how it affects property visibility in search engines and AI-driven recommendations. Daniel explains that a simple average star rating is no longer sufficient; Google’s algorithm uses nine different factors, including the volume, frequency, and uniqueness of responses to both ...
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Send us a text In this episode, Daniel Paulino, VP of Real Estate at Reputation.com discusses the growing importance of digital reputation, dubbed "digital curb appeal", for the multifamily housing industry, particularly how it affects property visibility in search engines and AI-driven recommendations. Daniel explains that a simple average star rating is no longer sufficient; Google’s algorithm uses nine different factors, including the volume, frequency, and uniqueness of responses to both ...
600 Secret Shops Revealed: Fixing the Fractured Prospect Journey with Eden Chai
The Apartment Department - A Podcast for Multifamily Marketers
45 minutes
8 months ago
600 Secret Shops Revealed: Fixing the Fractured Prospect Journey with Eden Chai
Send us a text In this episode Eden Chai, co-founder and CMO of Flair shares critical findings from their new secret shop tool which, after gathering data from over 600 shops allowed Eden to draw one conclusion: the prospect journey is fractured (or dare we say, broken). https://www.getflair.io/resources/free-secret-shopping-tool This episode dives into why the prospects journey often contains unnecessary hurdles including conflicting automations, outdated technologies, and outdated contact i...
The Apartment Department - A Podcast for Multifamily Marketers
Send us a text In this episode, Daniel Paulino, VP of Real Estate at Reputation.com discusses the growing importance of digital reputation, dubbed "digital curb appeal", for the multifamily housing industry, particularly how it affects property visibility in search engines and AI-driven recommendations. Daniel explains that a simple average star rating is no longer sufficient; Google’s algorithm uses nine different factors, including the volume, frequency, and uniqueness of responses to both ...
