The Apartment Department - A Podcast for Multifamily Marketers
Chris Johnson & Anne Baum
37 episodes
1 week ago
Send us a text In this episode, Daniel Paulino, VP of Real Estate at Reputation.com discusses the growing importance of digital reputation, dubbed "digital curb appeal", for the multifamily housing industry, particularly how it affects property visibility in search engines and AI-driven recommendations. Daniel explains that a simple average star rating is no longer sufficient; Google’s algorithm uses nine different factors, including the volume, frequency, and uniqueness of responses to both ...
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Send us a text In this episode, Daniel Paulino, VP of Real Estate at Reputation.com discusses the growing importance of digital reputation, dubbed "digital curb appeal", for the multifamily housing industry, particularly how it affects property visibility in search engines and AI-driven recommendations. Daniel explains that a simple average star rating is no longer sufficient; Google’s algorithm uses nine different factors, including the volume, frequency, and uniqueness of responses to both ...
Are you Ready for the Future? Video Marketing 101 with Kristi Fickert
The Apartment Department - A Podcast for Multifamily Marketers
43 minutes
7 months ago
Are you Ready for the Future? Video Marketing 101 with Kristi Fickert
Send us a text In this episode, join co-hosts Anne and Chris with guest Kristi Fickert, SVP of Growth and Marketing at Kurie, to discuss the value of streaming video ads for multifamily. For so long, TV advertising was out of reach for individual properties because of the enormous cost and lack of targeting however, the rise of streaming TV has opened up a whole new opportunity. In a time where brand awareness is a differentiator and the race to meet the renter where they are, str...
The Apartment Department - A Podcast for Multifamily Marketers
Send us a text In this episode, Daniel Paulino, VP of Real Estate at Reputation.com discusses the growing importance of digital reputation, dubbed "digital curb appeal", for the multifamily housing industry, particularly how it affects property visibility in search engines and AI-driven recommendations. Daniel explains that a simple average star rating is no longer sufficient; Google’s algorithm uses nine different factors, including the volume, frequency, and uniqueness of responses to both ...
