The Apartment Department - A Podcast for Multifamily Marketers
Chris Johnson & Anne Baum
37 episodes
1 week ago
Send us a text In this episode, Daniel Paulino, VP of Real Estate at Reputation.com discusses the growing importance of digital reputation, dubbed "digital curb appeal", for the multifamily housing industry, particularly how it affects property visibility in search engines and AI-driven recommendations. Daniel explains that a simple average star rating is no longer sufficient; Google’s algorithm uses nine different factors, including the volume, frequency, and uniqueness of responses to both ...
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Send us a text In this episode, Daniel Paulino, VP of Real Estate at Reputation.com discusses the growing importance of digital reputation, dubbed "digital curb appeal", for the multifamily housing industry, particularly how it affects property visibility in search engines and AI-driven recommendations. Daniel explains that a simple average star rating is no longer sufficient; Google’s algorithm uses nine different factors, including the volume, frequency, and uniqueness of responses to both ...
The Future is Now: How to Win at SEO and GEO with Brooke Henderson
The Apartment Department - A Podcast for Multifamily Marketers
44 minutes
3 months ago
The Future is Now: How to Win at SEO and GEO with Brooke Henderson
Send us a text In this episode Chris and Anne speak with Brooke Henderson, VP, US Strategic Partnerships at Yext to get an inside look at how conversational search is shifting how multifamily marketers should approach their online presence. Brooke takes us through the current search landscape and how multifamily marketers can update their SEO strategy to account for conversational search - the new trend that is being heavily driven by AI search engines. Listeners will walk away wi...
The Apartment Department - A Podcast for Multifamily Marketers
Send us a text In this episode, Daniel Paulino, VP of Real Estate at Reputation.com discusses the growing importance of digital reputation, dubbed "digital curb appeal", for the multifamily housing industry, particularly how it affects property visibility in search engines and AI-driven recommendations. Daniel explains that a simple average star rating is no longer sufficient; Google’s algorithm uses nine different factors, including the volume, frequency, and uniqueness of responses to both ...
