The Apartment Department - A Podcast for Multifamily Marketers
Chris Johnson & Anne Baum
37 episodes
1 week ago
Send us a text In this episode, Daniel Paulino, VP of Real Estate at Reputation.com discusses the growing importance of digital reputation, dubbed "digital curb appeal", for the multifamily housing industry, particularly how it affects property visibility in search engines and AI-driven recommendations. Daniel explains that a simple average star rating is no longer sufficient; Google’s algorithm uses nine different factors, including the volume, frequency, and uniqueness of responses to both ...
All content for The Apartment Department - A Podcast for Multifamily Marketers is the property of Chris Johnson & Anne Baum and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text In this episode, Daniel Paulino, VP of Real Estate at Reputation.com discusses the growing importance of digital reputation, dubbed "digital curb appeal", for the multifamily housing industry, particularly how it affects property visibility in search engines and AI-driven recommendations. Daniel explains that a simple average star rating is no longer sufficient; Google’s algorithm uses nine different factors, including the volume, frequency, and uniqueness of responses to both ...
Why Can't We All Just Get Along? The Argument for Unified Multifamily Marketing with Grady Newman
The Apartment Department - A Podcast for Multifamily Marketers
46 minutes
7 months ago
Why Can't We All Just Get Along? The Argument for Unified Multifamily Marketing with Grady Newman
Send us a text In this episode, Anne and Chris sit down with Grady Newman, founder of Resi, to dig into the messy side of multifamily marketing — from data silos and clunky platforms to the constant chase for better ROI. Grady shares how Resi got started, why centralization matters, and how smarter tech (plus a little human touch) can make marketers' lives way easier.
The Apartment Department - A Podcast for Multifamily Marketers
Send us a text In this episode, Daniel Paulino, VP of Real Estate at Reputation.com discusses the growing importance of digital reputation, dubbed "digital curb appeal", for the multifamily housing industry, particularly how it affects property visibility in search engines and AI-driven recommendations. Daniel explains that a simple average star rating is no longer sufficient; Google’s algorithm uses nine different factors, including the volume, frequency, and uniqueness of responses to both ...
