Core Concept: Most people build unconsciously—spending finite time without acknowledging its finitude, building temporary structures while pretending they're permanent.

Key Diagnostic Question: Are you building what you think you're building, or are you building comfortable unconsciousness disguised as purposeful activity?

The Geneva Question: Do you know you're spending irreplaceable time? Have you integrated that this all ends and you'll be forgotten? Are you building consciously or unconsciously?

What's Next: The mechanism of erasure—how quickly and thoroughly you'll be forgotten.