In this episode, Erin Martin interviews Leigh Feldman, CEO of Youth Franchise Brands, discussing the intricacies of franchise marketing, the importance of building a strong support system for franchisees, and the evolving landscape of marketing strategies, including influencer marketing and the role of AI in business. Leigh shares insights on membership models, data management, and future partnerships, emphasizing the need for franchisees to focus on creating remarkable experiences for their ...
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In this episode, Erin Martin interviews Leigh Feldman, CEO of Youth Franchise Brands, discussing the intricacies of franchise marketing, the importance of building a strong support system for franchisees, and the evolving landscape of marketing strategies, including influencer marketing and the role of AI in business. Leigh shares insights on membership models, data management, and future partnerships, emphasizing the need for franchisees to focus on creating remarkable experiences for their ...
Data, Community, and the Future of Franchise Marketing with Ashley Mitchell
The Art of Franchise Marketing
25 minutes
1 month ago
Data, Community, and the Future of Franchise Marketing with Ashley Mitchell
In this episode of The Art of Franchise Marketing, host Erin Martin is joined by Ashley Mitchell, CMO of ZorAbility and VP of Marketing for East Coast Wings + Grill and Sammy’s Sliders. Ashley shares her expert perspective on franchise marketing, highlighting the importance of data-driven decision-making, innovative technology, and community engagement. Listeners will gain valuable insights into recent initiatives, such as website launches and menu simplification, as well as practical lessons...
The Art of Franchise Marketing
In this episode, Erin Martin interviews Leigh Feldman, CEO of Youth Franchise Brands, discussing the intricacies of franchise marketing, the importance of building a strong support system for franchisees, and the evolving landscape of marketing strategies, including influencer marketing and the role of AI in business. Leigh shares insights on membership models, data management, and future partnerships, emphasizing the need for franchisees to focus on creating remarkable experiences for their ...
