In this episode, Erin Martin interviews Leigh Feldman, CEO of Youth Franchise Brands, discussing the intricacies of franchise marketing, the importance of building a strong support system for franchisees, and the evolving landscape of marketing strategies, including influencer marketing and the role of AI in business. Leigh shares insights on membership models, data management, and future partnerships, emphasizing the need for franchisees to focus on creating remarkable experiences for their ...
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In this episode, Erin Martin interviews Leigh Feldman, CEO of Youth Franchise Brands, discussing the intricacies of franchise marketing, the importance of building a strong support system for franchisees, and the evolving landscape of marketing strategies, including influencer marketing and the role of AI in business. Leigh shares insights on membership models, data management, and future partnerships, emphasizing the need for franchisees to focus on creating remarkable experiences for their ...
Marketing Strategies for Rapid Franchise Growth with Lindsey McFadden
The Art of Franchise Marketing
31 minutes
4 months ago
Marketing Strategies for Rapid Franchise Growth with Lindsey McFadden
In this episode of the Art of Franchise Marketing, Erin Martin speaks with Lindsey McFadden, CMO of StretchZone, about the rapid growth of the franchise, which opened 250 locations in just three years. They discuss the strategies used to scale marketing effectively, the importance of educating consumers about stretching, and how data-driven insights can inform business decisions. Lindsey emphasizes the need for a strong referral marketing strategy and the role of authenticity in marketing eff...
The Art of Franchise Marketing
In this episode, Erin Martin interviews Leigh Feldman, CEO of Youth Franchise Brands, discussing the intricacies of franchise marketing, the importance of building a strong support system for franchisees, and the evolving landscape of marketing strategies, including influencer marketing and the role of AI in business. Leigh shares insights on membership models, data management, and future partnerships, emphasizing the need for franchisees to focus on creating remarkable experiences for their ...
