In this episode, Erin Martin interviews Leigh Feldman, CEO of Youth Franchise Brands, discussing the intricacies of franchise marketing, the importance of building a strong support system for franchisees, and the evolving landscape of marketing strategies, including influencer marketing and the role of AI in business. Leigh shares insights on membership models, data management, and future partnerships, emphasizing the need for franchisees to focus on creating remarkable experiences for their ...
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In this episode, Erin Martin interviews Leigh Feldman, CEO of Youth Franchise Brands, discussing the intricacies of franchise marketing, the importance of building a strong support system for franchisees, and the evolving landscape of marketing strategies, including influencer marketing and the role of AI in business. Leigh shares insights on membership models, data management, and future partnerships, emphasizing the need for franchisees to focus on creating remarkable experiences for their ...
Mastering Multi-Brand Synergy in Franchise Marketing with Martha O’Gorman
The Art of Franchise Marketing
33 minutes
1 month ago
Mastering Multi-Brand Synergy in Franchise Marketing with Martha O’Gorman
In this episode of the Art of Franchise Marketing, Erin Martin interviews Martha O’Gorman, CMO of Loyalty Brands. They discuss Martha's journey in the franchise industry, the growth and expansion of Loyalty Brands, and the company's unique multi-brand strategy. Martha shares insights on cross-marketing, franchisee relationships, and the company's support structure. The conversation also explores the challenges of digital marketing, the evolution of website management, and the significance of ...
The Art of Franchise Marketing
In this episode, Erin Martin interviews Leigh Feldman, CEO of Youth Franchise Brands, discussing the intricacies of franchise marketing, the importance of building a strong support system for franchisees, and the evolving landscape of marketing strategies, including influencer marketing and the role of AI in business. Leigh shares insights on membership models, data management, and future partnerships, emphasizing the need for franchisees to focus on creating remarkable experiences for their ...
