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The Art of Marketing Operations
Taylor
72 episodes
4 months ago
The Art of Marketing Operations is your go-to resource for all things marketing ops. We interview passionate marketing professionals from all industries and backgrounds, digging into their unique insights and experiences to glean universal lessons for businesses and marketers everywhere. Join us to learn how the best marketers are solving difficult problems, innovating solutions, and creating the future of marketing ops.
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Marketing
Business
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All content for The Art of Marketing Operations is the property of Taylor and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Art of Marketing Operations is your go-to resource for all things marketing ops. We interview passionate marketing professionals from all industries and backgrounds, digging into their unique insights and experiences to glean universal lessons for businesses and marketers everywhere. Join us to learn how the best marketers are solving difficult problems, innovating solutions, and creating the future of marketing ops.
Show more...
Marketing
Business
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Art of Asking Questions: Fine-Tuning Your Marketing Analytics
The Art of Marketing Operations
28 minutes
2 years ago
Art of Asking Questions: Fine-Tuning Your Marketing Analytics
Odds are, you publish or share regular reporting. When was the last time you took a step back and asked yourself why?

Why this specific data? Why report this specific way? Why at this interval, in this format? According to Sowmya Kotha, Senior Marketing Manager at Planet, you can’t unlock true problem-solving creativity until you ask the big question: why? The world changes every single day. If you’re not reflecting and adapting occasionally, you risk being left behind, data and insights unrealized.

Join us as we discuss:
  • Utilizing diverse perspectives and fostering a culture of curiosity
  • Embracing a global mindset and cultural sensitivity in marketing operations
  • Acknowledging the significance of marketing operations for organizational success
The Art of Marketing Operations
The Art of Marketing Operations is your go-to resource for all things marketing ops. We interview passionate marketing professionals from all industries and backgrounds, digging into their unique insights and experiences to glean universal lessons for businesses and marketers everywhere. Join us to learn how the best marketers are solving difficult problems, innovating solutions, and creating the future of marketing ops.