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The Art of Marketing Podcast
Applied Art & Technology
40 episodes
2 days ago
Helping you connect with your customers in new, creative ways. Join Applied Art & Technology, an Iowa-based creative studio as we discuss marketing best practices. With industry expert special guests and impactful take aways, the show will leave you with plenty of ideas for your next marketing campaign.
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Marketing
Business
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All content for The Art of Marketing Podcast is the property of Applied Art & Technology and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Helping you connect with your customers in new, creative ways. Join Applied Art & Technology, an Iowa-based creative studio as we discuss marketing best practices. With industry expert special guests and impactful take aways, the show will leave you with plenty of ideas for your next marketing campaign.
Show more...
Marketing
Business
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037: Marketing Multiple Car Wash Brands w/ Laura Edgmond
The Art of Marketing Podcast
47 minutes 13 seconds
4 years ago
037: Marketing Multiple Car Wash Brands w/ Laura Edgmond

When you pull over for a car wash, you're probably not thinking about marketing at that very moment.  


Well, Laura Edgmond is. That's because she works as a marketer in the car wash industry, helping fine-tune the marketing machine that is National Carwash Solutions (NCS), the parent company of many of the industry's leading brands.  


As Marketing Manager for NCS, Laura helps position and strengthen NCS brands, while also executing lead generation and digital marketing campaigns.  Laura will be joining the Art of Marketing Podcast this week to share insights on marketing for multiple brands, managing a rebranding initiative and the coronavirus pandemic's unique impact on the car wash industry.    


Topics we will cover include: -Marketing multiple brands under one company 

-Managing a major rebranding initiative 

-Impact of the pandemic on the car wash industry

 -Lead generation and digital marketing tactics

 -Live Q&A in the comments  

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Download a free 88 page video idea book: http://www.appliedart.com/services/video-production  

Listen to the Art of Marketing podcast https://www.artofmarketingpodcast.com  

Learn more about our production company: https://www.appliedart.com 

 #Marketing #VideoProduction

The Art of Marketing Podcast
Helping you connect with your customers in new, creative ways. Join Applied Art & Technology, an Iowa-based creative studio as we discuss marketing best practices. With industry expert special guests and impactful take aways, the show will leave you with plenty of ideas for your next marketing campaign.