In this episode of The Art of Sales, Adam talks with Laura Tannenbaum, CEO of Fabric Social and co-founder of That Lot, the social agency that redefined how brands show up online.
Laura shares her journey from journalism to agency life, from local newspapers in Cambridge to building one of the UK’s most culturally tuned-in creative agencies. She reflects on the early days of That Lot, the power of reactivity in social, and the lessons learned from growing an agency from four people to 150 in just a few years.
Now leading Fabric, Laura talks about scaling fast but right - protecting culture, championing diversity, and creating an environment where creativity thrives. She opens up about managing ADHD, balancing leadership with parenthood, and redefining what it means to lead with authenticity, empathy, and trust.
It’s a conversation about creativity, culture, and the kind of leadership that puts people, not process, at the centre of growth.
https://fabricsocial.com/
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In this episode of The Art of Sales, Adam talks with Laura Tannenbaum, CEO of Fabric Social and co-founder of That Lot, the social agency that redefined how brands show up online.
Laura shares her journey from journalism to agency life, from local newspapers in Cambridge to building one of the UK’s most culturally tuned-in creative agencies. She reflects on the early days of That Lot, the power of reactivity in social, and the lessons learned from growing an agency from four people to 150 in just a few years.
Now leading Fabric, Laura talks about scaling fast but right - protecting culture, championing diversity, and creating an environment where creativity thrives. She opens up about managing ADHD, balancing leadership with parenthood, and redefining what it means to lead with authenticity, empathy, and trust.
It’s a conversation about creativity, culture, and the kind of leadership that puts people, not process, at the centre of growth.
https://fabricsocial.com/
Adam Graham sits down with Marcus Elliott Brown, founder of The Great Pitch Company, to explore what really makes a pitch unforgettable. Marcus shares how his background in theatre, sales, and advertising shaped his approach to helping agencies win work, not through tricks or templates, but through authentic human storytelling.
They unpack the anatomy of a great pitch, from qualification and preparation to emotional connection and performance. Marcus explains why the best agencies pitch less but win more, how to avoid “resting pitch face”, and the difference between looking hungry and looking desperate. He also offers advice for handling nerves, building confidence, and creating chemistry in both live and virtual pitch settings.
The conversation goes beyond tactics, touching on the mental health toll of pitching, the importance of saying no, and why every agency should plan to be not just “great now,” but great forever.
If you’ve ever stood in front of a client and tried to sell an idea, this episode is part therapy, part masterclass and proof that pitching, when done well, can be an art form.
https://www.thegreatpitchcompany.com/
The Art of Sales
In this episode of The Art of Sales, Adam talks with Laura Tannenbaum, CEO of Fabric Social and co-founder of That Lot, the social agency that redefined how brands show up online.
Laura shares her journey from journalism to agency life, from local newspapers in Cambridge to building one of the UK’s most culturally tuned-in creative agencies. She reflects on the early days of That Lot, the power of reactivity in social, and the lessons learned from growing an agency from four people to 150 in just a few years.
Now leading Fabric, Laura talks about scaling fast but right - protecting culture, championing diversity, and creating an environment where creativity thrives. She opens up about managing ADHD, balancing leadership with parenthood, and redefining what it means to lead with authenticity, empathy, and trust.
It’s a conversation about creativity, culture, and the kind of leadership that puts people, not process, at the centre of growth.
https://fabricsocial.com/
