In this episode of The Art of Sales, Adam talks with Laura Tannenbaum, CEO of Fabric Social and co-founder of That Lot, the social agency that redefined how brands show up online.
Laura shares her journey from journalism to agency life, from local newspapers in Cambridge to building one of the UK’s most culturally tuned-in creative agencies. She reflects on the early days of That Lot, the power of reactivity in social, and the lessons learned from growing an agency from four people to 150 in just a few years.
Now leading Fabric, Laura talks about scaling fast but right - protecting culture, championing diversity, and creating an environment where creativity thrives. She opens up about managing ADHD, balancing leadership with parenthood, and redefining what it means to lead with authenticity, empathy, and trust.
It’s a conversation about creativity, culture, and the kind of leadership that puts people, not process, at the centre of growth.
https://fabricsocial.com/
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In this episode of The Art of Sales, Adam talks with Laura Tannenbaum, CEO of Fabric Social and co-founder of That Lot, the social agency that redefined how brands show up online.
Laura shares her journey from journalism to agency life, from local newspapers in Cambridge to building one of the UK’s most culturally tuned-in creative agencies. She reflects on the early days of That Lot, the power of reactivity in social, and the lessons learned from growing an agency from four people to 150 in just a few years.
Now leading Fabric, Laura talks about scaling fast but right - protecting culture, championing diversity, and creating an environment where creativity thrives. She opens up about managing ADHD, balancing leadership with parenthood, and redefining what it means to lead with authenticity, empathy, and trust.
It’s a conversation about creativity, culture, and the kind of leadership that puts people, not process, at the centre of growth.
https://fabricsocial.com/
In this episode of The Art of Sales, I sit down with David C. Baker, one of the most respected voices in the agency world. David shares his journey from graduate school teacher to running his own consulting practice, including the story of how he accidentally built an agency with no prior experience.
We talk about the origins of the Two Bobs podcast with Blair Enns, why it deliberately avoids guest interviews and even how the film Office Space inspired its name. Our conversation explores positioning, the value of specialisation, and the difference between coaches and consultants.
We also touch on cultural contrasts between the US and UK when it comes to sales and why confidence matters. David leaves agency leaders with clear, actionable advice: embrace courage, sharpen your marketing, and reframe sales as a vital service to clients.
https://gray-matters.co/
https://2bobs.com/
The Art of Sales
In this episode of The Art of Sales, Adam talks with Laura Tannenbaum, CEO of Fabric Social and co-founder of That Lot, the social agency that redefined how brands show up online.
Laura shares her journey from journalism to agency life, from local newspapers in Cambridge to building one of the UK’s most culturally tuned-in creative agencies. She reflects on the early days of That Lot, the power of reactivity in social, and the lessons learned from growing an agency from four people to 150 in just a few years.
Now leading Fabric, Laura talks about scaling fast but right - protecting culture, championing diversity, and creating an environment where creativity thrives. She opens up about managing ADHD, balancing leadership with parenthood, and redefining what it means to lead with authenticity, empathy, and trust.
It’s a conversation about creativity, culture, and the kind of leadership that puts people, not process, at the centre of growth.
https://fabricsocial.com/
