Episode 19 of the ASD Podcast features Lucy Rushton. Lucy has held senior roles at Reading, Atlanta United, D.C. United, Bay FC, and now advises in the NWSL with Portland Thorns FC.

This episode is brought to you by Paul Musa, sports lawyer, host and producer of the What The Footie Podcast and Founder of Athlete Investor Summit.

In this episode, Paul & Lucia discuss stakeholder management, the nuances of working in MLS vs NWSL, managing founders and ownership groups, building structures in under-researched areas of the women’s game, upskilling, and aligning short and long-term strategy.

The Association of Sporting Directors' mission is to support, develop, and connect our members who are spread out across the globe and all bring unique skills and experiences to the role of sporting director.

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