243. Warning: “Zero-click search” could kill your traffic. Here’s the fix.

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The Aspiring Solopreneur

Joe Rando, Carly Ries

248 episodes

5 days ago

*Formerly known as Solopreneur: The One-Person Business Podcast* Welcome to The Aspiring Solopreneur, the weekly podcast that dives deep into the world of solopreneurship. Join us as we bring you insightful interviews with industry experts and successful solopreneurs who have mastered the art of running their own businesses. Are you a solopreneur looking for guidance on how to attract clients? Or maybe you're searching for ways to stay motivated and overcome the challenges of working alone. Perhaps you're even struggling with the intricacies of taxes and financial management. No matter what obstacles you face, The Aspiring Solopreneur Podcast is here to provide you with the knowledge, inspiration, and practical advice you need. In each episode, our hosts, Joe Rando and Carly Ries, sit down with a diverse range of guests, including seasoned solopreneurs, marketing gurus, financial experts, and productivity specialists. Together, they unpack the secrets to solo success, sharing their personal stories, strategies, and actionable tips. Learn from those who have paved the way before you, as they reveal their tried-and-true methods for growing their company of one. Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro! Access LifeStarr Intro: https://www.lifestarr.com/lifestarr-intro-for-solopreneurs

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Entrepreneurship

Business

243. Warning: “Zero-click search” could kill your traffic. Here’s the fix.

The Aspiring Solopreneur

14 minutes

2 weeks ago

243. Warning: “Zero-click search” could kill your traffic. Here’s the fix.

If you thought SEO was complicated…meet its AI-powered cousin.

In this episode, Carly and Joe break down the buzzword that dominated INBOUND, AEO (AI Engine Optimization), and explain what it actually means for solopreneurs. Spoiler: it’s not about gaming algorithms or chasing clicks. It’s about making sure your voice, ideas, and frameworks show up when AI tools like ChatGPT, Perplexity, and Google Gemini answer your audience’s questions.

You’ll learn:

What AEO really is (and what it isn’t)
The small tweaks that help your content stand out in AI search results
Why clarity > cleverness in your copy
And why human connection still beats machine optimization every time

If you’ve ever wondered how to future-proof your visibility without losing your authenticity, this one’s for you.

FAQs From The Episode

What’s the difference between SEO and AEO, and do I really need both?
SEO helps search engines (like Google) find you. AEO helps AI engines (like ChatGPT or Perplexity) understand and surface your content. While SEO is still valuable, AEO focuses more on structure, clarity, and credibility signals that make AI choose you as the source when answering questions. You don’t need to overhaul everything. Just start optimizing for both audiences: humans and machines.

I’m a coach/consultant/service provider. Does AEO even matter for me?
For most solopreneurs, relationships and referrals still drive the majority of business. But AEO is a long-term play. If someone asks an AI tool, “Who’s the best productivity coach for solopreneurs?” or “What’s the SMOOTH method?”—you want your name, content, or frameworks to appear. It’s not urgent, but it’s smart to start now so you’re discoverable later.

What’s one simple AEO tweak I can make today?
Add an FAQ section (like this!) to your website or blog posts. AI scrapes well-structured Q&A content, and it’s one of the easiest ways to signal authority. Bonus tip: use clear, direct language over clever wording. AI prioritizes clarity, and so do readers.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

Are you building a business on your own and feeling like you’re going it alone? That stops today. LifeStarr Intro is a free, forever membership built especially for solopreneurs who want real support, real resources, and real community.

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

👉 Ready to stop struggling solo and build a business that works for you?

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