Launching an AI Coach at Novo Nordisk with Peter Riber

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The Assembly

Assemble You

85 episodes

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The Assembly: Where L&D Minds Assemble The future of workplace learning doesn’t live in theory — it lives in lived experience, fresh research, and honest conversations. That’s what The Assembly delivers. Hosted by Adam Lacey, Co-Founder of Assemble You and digital learning veteran, and Brigid McCormack, a newcomer to the world of L&D, this is your go-to space for rich, real talk on what’s driving L&D forward. In each episode, you’ll find: Richer insights that go beyond surface-level tips to unpack what really works in learning today Expert perspectives from leaders shaping the L&D landscape Access to new research on tech, methods, and innovations defining tomorrow’s learning culture Practical strategies you can use right now to build essential skills like leadership, communication, and adaptability Whether you’re designing programs, shaping strategy, or driving culture change — if learning is your thing, this is your podcast. Formally known as L&D Challenges.

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Self-Improvement

Education

Launching an AI Coach at Novo Nordisk with Peter Riber

The Assembly

47 minutes

2 months ago

Launching an AI Coach at Novo Nordisk with Peter Riber

In this excellent interview, Adam sits down with digitial learning industry leader, Peter Riber.

Peter is the Head of New Tech and Digital Learning Solutions at Novo Nordisk and is known for being at the forefront of technological innovation in L&D. Over the last two years, he and his team have pivoted to building and deploying internal Generative AI agents to tackle long-standing challenges in the workplace.

In this episode, Peter shares the behind-the-scenes story of how his team moved from managing learning platforms to building bespoke AI coaches. He provides a masterclass on the practical application of GenAI in a large enterprise, including:

The “Dilemma Coach”: Discover the AI agent Peter’s team has successfully deployed, which allows employees to practice difficult conversations in a safe, private, and contextual environment.
Why Build When You Can Buy?: Peter explains the critical, non-negotiable reason for building internally: context. Learn why an AI trained on your company’s unique values, policies, and culture is the key to creating a believable and effective experience.
Safety and Trust are #1: Hear about the meticulous process of ensuring user data is secure and building trust through early user testing and clear, human-centric communication.
The Future is Career Coaching: Peter unveils his next ambition: an AI-powered career coach that connects employees to internal opportunities based on a rich, contextual skills assessment conducted by the AI itself.
Lessons from the Trenches: Learn why you don’t need all the data to create a powerful AI experience, and why L&D must avoid over-engineering solutions.
A Practical Guide to Getting Started: Peter provides clear, actionable advice for any L&D professional wanting to experiment with AI: start small, build a tangible prototype (not a PowerPoint), and educate yourself on the technology.

Peter offers a rare and candid look into what it truly takes to move beyond the hype and implement generative AI in L&D. If you are looking for an inspiring and practical guide to building your own AI solutions, this is a must-listen-to episode.

Connect with Peter on LinkedIn: Peter Riber

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