#28: How to Create High-Value Sponsorships with Bruce Rosenthal

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The Association Adviser Podcast

Naylor Association Solutions

36 episodes

1 day ago

Welcome to the Association Adviser Podcast, brought to you by Naylor Association Solutions! Hosted by Naylor CEO & President Christine Shaw, the podcast explores strategies and solutions that keep association professionals informed and inspired. Christine is joined in conversation by leading association executives and industry professionals who share their stories and lessons learned. By sharing practical tools and expert advice, the Association Adviser Podcast will give your association the competitive edge and empower you to achieve new levels of success. * Be sure to click the Follow button on your favorite podcast app, like Apple, Spotify or wherever you listen to podcasts, to be notified when a new episode releases.

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#28: How to Create High-Value Sponsorships with Bruce Rosenthal

The Association Adviser Podcast

33 minutes 3 seconds

2 months ago

#28: How to Create High-Value Sponsorships with Bruce Rosenthal

If you work for an association, you know that revenue is always top of mind. In our 2025 Association Benchmarking Survey, 61% of respondents said non-dues revenue was their top concern.

Today’s guest, Bruce Rosenthal, is a strategic adviser who has helped associations create successful corporate sponsorship and partnership programs that increase revenue and add member value. Listen in as our host Christine Shaw sits down with Bruce to outline the tools that associations need to set them up for revenue growth well into the future.

In this episode, you’ll learn:

The real value proposition that inspires sponsors to partner with an association.
How to position your association as a preferred partner for industry education and thought leadership.
How to create an agency-style approach to sponsorships.
The importance of a thorough competitive analysis when approaching sponsors.
How associations can ensure their partnerships align with member needs.

About our guest:

Bruce Rosenthal is a strategic advisor, consultant, and educator with 20+ years of experience advancing corporate sponsorship programs for associations. He helps associations grow revenue, increase member value, and drive sustainability. Bruce is the author of Mastering Association Corporate Sponsorships and a leading voice on association-corporate relationships. He specializes in developing sponsorship program implementation plans and rethinking outdated revenue models for associations.

Resources:

Explore more on boosting non-dues revenue in your association.

Visit: AssociationAdviser.com

Connect with Bruce Rosenthal:

LinkedIn: @BruceRosenthal

Visit: https://brucerosenthal.associates

Connect with Us:

LinkedIn: @NaylorAssociationSolutions

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