Communicating What Matters: A Roundtable Replay

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The Association Insights Podcast

OnWrd and UpWrd

133 episodes

2 days ago

The Association Insights Podcast focuses on best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations. The podcast will feature meaningful conversations with association professionals across the country taking a deeper dive into trending topics, offering insights that both inform and inspire. Produced by OnWrd & UpWrd: https://onwrdupwrd.com/

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Non-Profit

Business

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Communicating What Matters: A Roundtable Replay

The Association Insights Podcast

57 minutes 55 seconds

2 months ago

Communicating What Matters: A Roundtable Replay

In this episode of The Association Insights Podcast, we’re bringing you a special replay of our summer LinkedIn Live panel: Communicating What Matters—How Associations Can Lead with Strategic Storytelling.

Originally hosted by OnWrd & UpWrd CEO Colleen Gallagher, this roundtable features two communications leaders navigating some of the most complex issues facing associations today:

Tim Ebner, Senior Director of Communications at the Can Manufacturers InstituteSean Luechtefeld, Ph.D., Senior Director of Communications at ANCOR

🎧 From politicized narratives and media scrutiny to member trust and message discipline, this conversation offers honest, experience-driven advice for association pros navigating the intersection of policy, people, and purpose.

Key Highlights:

Mission Over Moment: Why clarity of mission and values is critical for staying grounded in complex, polarized environments—and how communications can lead with focus, not fear.

Storytelling with Intention: How to elevate real member stories in a way that resonates—and why it's about amplifying, not exploiting.

Crisis Isn’t the Time to Build a Playbook: Why the best comms leaders prepare before a flashpoint—and how Tim and Sean work cross-functionally to set expectations and build trust.

Empathy, Not Neutrality: Why staying neutral often isn’t an option—and how associations can lead with empathy and authenticity while holding firm on their values.

Media Readiness & Message Discipline: Tips for navigating media inquiries, staying on message, and preparing staff and board members for sensitive conversations.

Advice for Communicators: Whether you're a one-person team or leading a full department, Tim and Sean offer tactical guidance for aligning your communications strategy with what matters most.

🎧 Tune in for a thoughtful, unfiltered conversation about what it means to lead with clarity, courage, and purpose in today’s association landscape.

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Coming Soon: New episodes weekly featuring association leaders, content strategists, and storytellers exploring the power of clear, values-driven communication. Stay tuned!