Elaine Asher, Co-founder & Chief Strategy Officer of Eve Wealth joins The Aubservation to break down a simple reality: women are set to control ~$30T by 2030, and crypto is a once-in-a-generation on-ramp to real ownership.We cover:- Why 70% of widows fire their advisor in 3 months- AI-driven portfolios- Why women investors outperform men- Does bitcoin have product market fit?- The problem with bitcoin onboarding UXSubscribe for new episodes weekly. Follow Aubrey: https://x.com/aubreystrobel Follow the show: https://x.com/theaubservation Follow Elaine: https://x.com/EAsherSFListen on Spotify, Apple and more.Brought to you by Figure Markets, the platform to Earn and Borrow. This episode is brought to you by Figure, the platform to Earn and Borrow.Need liquidity without selling your crypto? Figure offers Crypto-Backed Loans, allowing you to borrow against your Bitcoin, Ethereum, Solana with 12-month terms and no prepayment penalties. They have the lowest rates in the industry at 8.91%, allowing you to access instant cash or buy more Bitcoin without triggering a tax event.Your BTC collateral is protected by decentralized MPC custody. You can always see your BTC ownership in your FM account and verify holdings in your personal BTC vault on chain.Unlock your crypto’s potential today. Visit their app to apply for a Crypto Backed Loan today! https://figuremarkets.co/aubreyDisclosure: Figure Lending LLC dba Figure. Equal Opportunity Lender. NMLS 1717824. Terms and conditions apply. Visit figure.com for more information.Figure Markets Credit LLC. 650 S. Tryon Street, 8th Floor, Charlotte, NC 28202. (888) 926-6259. NMLS ID 2559612. Terms and conditions apply.