National Auction Association’s Marketing & Digital Media Manager and host of The Auction Advocate, Taven Wohlford, talks with three leaders at the center of the NAA Marketing Competition: Susan Campbell from the American Marketing Association of Kansas City, 2025 Campaign of the Year winner Braden McCurdy CAI, AARE, AMM, and Marketing Competition Task Force Chair John John Genovese CAI, AMM, BAS. They share what makes strong auction marketing, how judging works, what trends to watch in 20...
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National Auction Association’s Marketing & Digital Media Manager and host of The Auction Advocate, Taven Wohlford, talks with three leaders at the center of the NAA Marketing Competition: Susan Campbell from the American Marketing Association of Kansas City, 2025 Campaign of the Year winner Braden McCurdy CAI, AARE, AMM, and Marketing Competition Task Force Chair John John Genovese CAI, AMM, BAS. They share what makes strong auction marketing, how judging works, what trends to watch in 20...
Part Two: Tips and Tools for Auctioneers to Work Smarter, not Harder | Russ Hilk & Erik Rasmus
The Auction Advocate
1 hour 16 minutes
3 years ago
Part Two: Tips and Tools for Auctioneers to Work Smarter, not Harder | Russ Hilk & Erik Rasmus
An update on how Covid-19 changed the auction business, and the tips and tools for success nearly three years later. Erin Shipps, director of marketing and communications for the National Auctioneers Association brings back fan favorites Russ Hilk and Erik Rasmus to chat about: Client managed salesQuality biddersProblem solvingHiring and educatingHow to prepare sellers for the future
The Auction Advocate
National Auction Association’s Marketing & Digital Media Manager and host of The Auction Advocate, Taven Wohlford, talks with three leaders at the center of the NAA Marketing Competition: Susan Campbell from the American Marketing Association of Kansas City, 2025 Campaign of the Year winner Braden McCurdy CAI, AARE, AMM, and Marketing Competition Task Force Chair John John Genovese CAI, AMM, BAS. They share what makes strong auction marketing, how judging works, what trends to watch in 20...
